Contact me if you need help with website development or online marketing. Telephone: 07810 098 119.
Tags: facebook, Marketing, social media
Ohh look! it’s the book I wrote with Jeremy Webb.
"Essential reading for those in the Third Sector who need to know how to harness the power of Twitter." Tom Alcott, The Social Network Company.
You’ll learn why social networks are special, detailed Twitter mechanics as well as advanced strategies to grow a huge and dedicated following.
Twitter is a phenomena. It’s new and fast evolving – launched as a tool with no plan it quickly emerged as THE microblog platform on the web. BUT it is vast and quickly changing – this guide offers an easy way in to twitter, to maximise returns and to avoid the time-suck that poor social media is. Hat’s off to Jeremy & Jim for making it accessible and clear. Like a snow flake in an avalanche or a drinking from a fire hydrant it is easy to be overwhelmed by Twitter – but this book is clear about how to increase your signal to noise ratio, how to engage effectively and above all – how to get returns for your messaging so you are effective tweeter and not just a twit.
@Tom_Alcott, Tom Alcott, The Social Network Company.
As newcomers to tweeting ourselves at SAIF, but already with 545 followers (yah!), this book provides crucial advice on how to make the most of the Twitter phenomenon. And although we try our best, quite frankly, we still have a lot to learn which is where Jim’s book comes in.
@saifscotland, Susan Burn, SAIF Project Officer.
Jim and Jeremy have produced an indispensable guide to getting started with, using and getting the most from Twitter. As well as covering the basics of Twitter – how to create an account, how to set-up your profile to maximum effect and how/when/what to tweet – the manual provides a trove of hints, power tips and links to resources that will benefit any Twitter user.
@dancham, Dan Champion, Champion Internet.
I wish I had read this before I decided to make an account on twitter, it would have been so much easier to understand. The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction. I never thought Twitter was such a powerful tool for charities and voluntary groups, the way you have explained the power and how charities can benefit from it is brilliant. I have many spent hours ploughing through funding searches, trusts and donors when all the time the very thing I was afraid of had all the answers and contacts. Jim thanks from converting the unconverted.
@BdaaTerry, Terry Moseley British Disabled Angling Association
Now I finally ‘get’ Twitter.This comprehensive yet readable guide is a must-read for anyone wanting to market anything using the medium of the ‘Twittersphere’.
@mrjtrading, Mick Wood, Web Hosting & Design for Christians
I can recommend this excellent guide having read through it myself. The guide is thorough and I am sure even seasoned tweeters will find interesting tips by reading it."
@eleanor_ila, Eleanor Lisney, Independent Living Aids and Equipment
Read chapter one online of, Twitter for charities, non profits and the voluntary sector – Everything you need to unlock the power of twitter for good.
"Essential reading for those in the Third Sector who need to know how to harness the power of Twitter." Tom Alcott, The Social Network Company.
You’ll learn why social networks are special, detailed Twitter mechanics as well as advanced strategies to grow a huge and dedicated following.
Twitter is a phenomena. It’s new and fast evolving – launched as a tool with no plan it quickly emerged as THE microblog platform on the web. BUT it is vast and quickly changing – this guide offers an easy way in to twitter, to maximise returns and to avoid the time-suck that poor social media is. Hat’s off to Jeremy & Jim for making it accessible and clear. Like a snow flake in an avalanche or a drinking from a fire hydrant it is easy to be overwhelmed by Twitter – but this book is clear about how to increase your signal to noise ratio, how to engage effectively and above all – how to get returns for your messaging so you are effective tweeter and not just a twit.
@Tom_Alcott, Tom Alcott, The Social Network Company.
As newcomers to tweeting ourselves at SAIF, but already with 545 followers (yah!), this book provides crucial advice on how to make the most of the Twitter phenomenon. And although we try our best, quite frankly, we still have a lot to learn which is where Jim’s book comes in.
@saifscotland, Susan Burn, SAIF Project Officer.
Jim and Jeremy have produced an indispensable guide to getting started with, using and getting the most from Twitter. As well as covering the basics of Twitter – how to create an account, how to set-up your profile to maximum effect and how/when/what to tweet – the manual provides a trove of hints, power tips and links to resources that will benefit any Twitter user.
@dancham, Dan Champion, Champion Internet.
I wish I had read this before I decided to make an account on twitter, it would have been so much easier to understand. The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction. I never thought Twitter was such a powerful tool for charities and voluntary groups, the way you have explained the power and how charities can benefit from it is brilliant. I have many spent hours ploughing through funding searches, trusts and donors when all the time the very thing I was afraid of had all the answers and contacts. Jim thanks from converting the unconverted.
@BdaaTerry, Terry Moseley British Disabled Angling Association
Now I finally ‘get’ Twitter.This comprehensive yet readable guide is a must-read for anyone wanting to market anything using the medium of the ‘Twittersphere’.
@mrjtrading, Mick Wood, Web Hosting & Design for Christians
I can recommend this excellent guide having read through it myself. The guide is thorough and I am sure even seasoned tweeters will find interesting tips by reading it."
@eleanor_ila, Eleanor Lisney, Independent Living Aids and Equipment
1. Create a new cause and choose to have it support your campaign. According to the Facebook application we are about to learn about and use, “causes strives to empower people from all walks of life to have a positive impact on the world in which they live.”
To create a new cause, type the word “causes” in the search field on your Facebook page. A variety of results will appear on your screen, just click on the “go to app” button alongside the icon shown below:
Once you’re in, click on the “continue to causes” button.
Click on the log in button at the upper left corner of your screen. A pop up screen will appear asking if you will allow the application to access your basic information. Proceed by choosing “allow.”
On the left hand corner of your screen, you will see the ‘Set up your new Causes profile’ link. Click on it to create/join a cause. To personalize your account, click on the “edit profile” link beside your name. Populate the necessary fields. Be sure to choose a URL for your cause and add pertinent information in the Bio field.
Once you’ve created a new cause, you can either invite your friends to join or just wait for people to find your cause and join your group. Facebook’s “feed” feature will automatically notify your friends. You can also send messages to personally invite them to join your cause.
Facebook’s Cause application only allows you to select one picture or logo to go with your cause. But you can upload pictures on a photo-sharing site such as Flickr or Smugmug and add a link to your page.
Public relations is one of the most important aspects of promoting non-profit organizations. It works because you can get a lot of free publicity through it. So why not use your cause and the funds raised to write a press release about your achievements? You’ll probably need to have a lot of members signed up or a significant amount of money raised for the media to pay attention, but it’s worth it.
Looking for ways to involve your members and supporters? After a donation has been made, a scorecard on your member’s profile page tracks how many people your members recruited and how much money they have raised.
Or phone to talk over your ideas: 07810 098 119.
Tags: facebook, Marketing, social media
The first two chapters of Twitter for charities, non profits and the voluntary sector free
Read and buy the full e-book at a special price.
Why would a voluntary sector organisation use Facebook?
Is it because,
Yes, Facebook is very popular! This was brought home to me when I visited Ireland recently to play some gig (I play music in my ‘spare’ time) and every venue I went into mentioned that they had promoted the gigs through their Facebook account.
Read more about Facebook for the voluntary sector…
Ohh look! The book I wrote with Jeremy Webb is being launched.
"Essential reading for those in the Third Sector who need to know how to harness the power of Twitter." Tom Alcott, The Social Network Company.
You’ll learn why social networks are special, detailed Twitter mechanics as well as advanced strategies to grow a huge and dedicated following.
Get your free chapter of Twitter for charities, non profits and the voluntary sector
If you haven’t seen a use for Facebook for your organization, then you are not alone. Many people view online social networking tools, such as Facebook, LinkedIn, and Myspace as time-draining distractions.
Facebook also has the potential benefit of having your entire network of friends in the one place, so you can easily announce new activities, campaigns, and events to your constituency without having to email a large group of people – and risking the effects of the spam filter’s black hole.
Facebook can also help you to connect with organizations and people which might not have known about your organization before. As it is an easy venue to plug into an existing audience that has similar interests.
If you have video content, podcasts, interviews, or documents just languishing on your desktop, creating a presence on Facebook provides an easy way to upload these types of media, without spending the time or resources required for updating your own Web site.
The way that Facebook interacts with other social media tools, like Twitter, blogs, and Flickr, can provide a simple interface to consistently and easily update your community of supporters with news of your organization’s activities.
Best of all, using Facebook is free so the cost is only in how much time you and your staff choose to invest. What’s the return on the investment? If not a direct monetary ROI, there will definitely be a marketing return that becomes evident as your network grows.
Creating a fan page on Facebook can also be used to increase your volunteer base and to help your members do the advertising of your organization’s mission for you.
Tags: facebook, Marketing, social media
The cry of “Content is King” has been a rallying call for bloggers and online publishers for years.
Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.
This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing.
The reality is that everyone is now a publisher as social media has provided easy to use tools which has put a personal printing press in everyone’s hand.
We are not only creating but sharing this content on desktops, laptops, ipads and smart phones to our Facebook and Twitter streams. The mobility of the smart phones has accelerated this publishing revolution that allows us to share anytime and anywhere as the impulse takes us.
The more engaging the content whether it be video or text the more likely it is to be shared.
To put some perspective on the scale of this online publishing phenomenon here are some facts and figures
Content is what drives people to subscribe to blogs, search on YouTube and play on Facebook. Internet users are looking for information and content that
The current population of Twitter is numbered at a massive 6 million and is forecasted to reach 18.1 by the end of 2010. The possibilities of networking are infinite. If you are on Twitter – whatever you are doing on there is either strengthening or hurting your Therefore, personal and/or organisational brand.
Twitter handles are like domain names, they give your account a sense of identity and uniqueness. Just like domain names, you need to make sure that you make it your own. Perhaps you need to do a bit of name brainstorming; to that end you could spend time at the Tweexchange website (http://tweexchange.com/) to check if the Twitter name(s) you are interested in are available.
Right before you start with Twitter, you need to complete your profile. When filling out your info make sure that it mirrors your personality and what you want to portray.
Your profile should reflect your professional capabilities. For example, if you are a pro in Fundraising for charities, make sure that you select a background which tells something about your fundraising successes. Work on your bio and make sure it matches your skill set. The key here is to be honest; don’t claim any skills you don’t have – but equally don’t fail to mention what makes you unique. Your bio will be a big help in determining who will follow you.
A very good way of creating your personal brand is establishing a reputation amongst your followers on your expertise within your particular field. A great way to do this is to have Q and As with your followers. Answer questions from them on certain topics. The more you tweet about that topic/those topics, the more people will remember you and they now know who they will turn to when they need help.
Although there are thousands of Twitter apps that exist, there are only a few that can truly help. Below is a list of the apps that are commonly used by people to help establish their personal brand.
Simply put, a mastermind group is a group of Twitter users who share common interests and who help each other become more successful. Finding these people who are similar to you will give you the opportunity to help them and vice versa. There too are applications that can help you form these mastermind groups such as Grouptweet and Twitter Groups.
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