Google Analytics is a free, immensely powerful tool that helps you track and understand the way visitors interact with your website. If you are embarking on a search engine optimisation (SEO) campaign – you are going to need Google Analytics (or a similar tool) to help you understand if your campaign is working or not.
Google Analytics tells you:
And much much more….
You can even track how people move through your site; what page they enter first, where they go from there and which page they exit from.
Using Google Analytics allows you to fine tune your website so that visitors do more of what you want them to do – whether that be filling in your contact form, registering for your newsletter or buying more of your products. For example if Google Analytics tells you what your most popular page is and your goal is to get people to fill in your contact form then you can, either add a form to that page or make the link to your contact form much easier to find on the page.
We can install Google Analytics for you and help you use it. Get in touch now.
I provided feedback on the WCAG 2 (as representative of Guild of Accessible Website Designers) have two decades of experience and worked with hundreds of organisations.
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