Is Facebook useful for voluntary sector organisations?

Why would a voluntary sector organisation use Facebook?

Is it because,

Facebook has more than 750 million active users
Average user has 130 friends
50% of users log on each day
People spend over 700 billion minutes per month on Facebook

Yes, Facebook is very popular! This was brought home to me when I visited Ireland recently to play some gig (I play music in my ‘spare’ time) and every venue I went into mentioned that they had promoted the gigs through their Facebook account.

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