Website designers increasingly use videos to get their message across. That’s good, it is a powerful communication tool. However, as you can imagine, that’s a problem for visitors who can’t hear the audio contained in your video. They miss out on your content, and you miss out on finding new customers for your services or products.
Here are some tips for ensuring your content is accessible to people who are deaf or have a hearing impairment.
Avoid jargon or complex language. Many people who are deaf or have a hearing impairment use sign language to communicate. And the thing to remember is that sign language is not the same as written English, it is a language in its own right. For sign language users to understand your message, it must be clearly written.
Captioning makes it possible for people with hearing impairments to follow the dialogue in videos and audio content. I recommend you also provide a transcript, i.e., a written version of your audio and video content. And if you have the resources, provide a sign-language interpreter via video or a signing avatar.
Ensure you provide visible controls for audio and video players. Visible controls make it possible for people for visitors to control the playback of audio and video content.
Designing websites that are compatible with assistive technology ensures that people who are deaf or have hearing impairments can access your content. Ensure your code is written to comply with the appropriate (X)HTML markup standards and that you adhere to the most up-to-date WCAG guidelines – up to a least AA standard. WCAG stands for Web Content Accessibility Guidelines. They contain a huge amount of useful information for making your content accessible. They are also the defacto accessibility guidelines for online content.
Designing an accessible website ensures that people who are deaf or have problems with their hearing can access your content. Designing your website so that is it accessible to the widest possible audience is not only the right thing to do, it is a legal requirement, under the Equality Act 2010.