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Jim Byrne Accessible Website Design Glasgow for The Third Sector, Voluntary, Charities and Not for Profits

Accessible design for the Third Sector
Creating inclusive websites since 1996
Jim Byrne Web Designer

20 Simple But Effective Facebook Marketing Tips

  1. Set up a Facebook Page rather than a personal profile page. If you use a personal profile for an organisation you are breaking Facebook rules. On a practical level, you can share your Page ‘feed’ on your website, though not your personal profile. 
  2. Add an attractive and relevant cover photo. Change it often.
  3. When creating a link to a website create an image and add it to your post – don’t just let Facebook choose the thumbnail for you. 
  4. The optimal post length is between 80 and 100 characters. 
  5. Use scheduling software to post regularly. 2 posts per day seems to be a common recommendation. Popular scheduling services include SocialOomph and Hootsuite.
  6. Have a ‘call to action’ mindset when posting i.e. ask people to do something: take a survey, like, sign up for latest training.
  7. Add images and/or videos to your posts. You might want to get some statistics across – don’t just write it, create an infographic. 
  8. Fill in all the information you can on your ‘About Us’ sections: Website URL, physical address, contact info, keywords. Add a call to action in your biography e.g. ‘get your free guide’.
  9. Post content that has value to your audience – make it entertaining and informative. 
  10. Post Case studies that highlight your members/target group. Think about how you can recognise those who are part of your target group by linking to them, profiling them and showing how your services have helped them.
  11. Share content from others, particularly organisations working in the same area as yours.
  12. Only 20% of your posts should be directly promotional, that includes information about your events, training and services. 
  13. Promote and interact with other organisations working in similar areas to you even if they are competitors – share, like, comment on. This establishes you as an independent source of information about what is happening in the area you are working in and gives you credibility that you wouldn’t have if you only mentioned your own stuff. 
  14. Share the same content more than once. People have their own social media habits; if you post when they are not there, they won’t see it. Share the same content but with different headings and/or text.
  15. Try to create a conversation rather that just broadcast a piece of information. Ask a question, give an opinion and invite a response. Three quarters of non-profits are not doing that at the moment – they are just using it as a post board to announce things – so be different and try to make your posts engaging. (https://blog.bufferapp.com/social-media-non-profits).
  16. Create behind the scenes content. Take photos and video at training events, post updates about events you are attending or participating in. 
  17. Comment on trending issues – if possible in a way that is relevant to your own area of expertise. 
  18. Be nice to the people who are part of your social media network. Congratulate them on their successes, comment on, and share their posts and Tweets. 
  19. In general, your writing should have an informal and friendly tone. Lighten up. 
  20. Provide give-aways and discounts. Connect your discounts to something or someone. For example, your 20% off coupon could be ‘FRIENDSOFJOHN’ in honour of some good deed or success by someone in your network called John. Make discounts time related, i.e. ‘for today only’.

Contact me if you need help with website development or online marketing. Telephone: 07810 098 119.

Advertise on Google for free – if you are a nonprofit

Did you know that non profit organisations can advertise on Google without having to pay a penny? If not, it is something worth knowing; this is not a small token gesture from Google. If you were to pay for this level of advertising through their standard Adwords program – it would cost you thousands of pounds a month.

Marketing StrategyGoogle runs a nonprofits edition of their Adwords program to help nonprofits promote their initiatives. If you are an organisation with charitable status, this is an opportunity not to be missed.

Free advertising on Google; here’s a quick summary.

To be eligible you need to:

  • Have charity status.
  • Have a functioning website with substantial content on it.
  • Agree to Google’s terms of use.

Additionally:

  • You must have a single website page to link to; and the page linked to should not primarily be a page of links to other sites.
  • You must manage your own Adwords account; and make changes to your account at least once every 90 days.
  • Your adverts must be relevant to your cause; if you promote products all proceeds must go to your cause.
  • Your site cannot display Google Ads or affiliate advertising.

The above details are only a quick guide, if you are interested in taking advantage of this opportunity you need to read the guidelines on the Google’s own site and make an application via the Google Ad Grants website. Get in touch if you need help setting it up.

You are not eligible if you fall into one of the following categories:

  • Governmental entities and organisations.
  • Hospitals and medical groups.
  • Schools.
  • Childcare centres.
  • Academic institutions and universities (philanthropic arms of educational organisations are eligible). To learn more about Google’s programmes for educational institutions, visit Google for Education.

Get in touch, we can help you to take advantage of this advertising opportunity.

“Notwithstanding the fact that the commissioning group were spread across the UK, and Jim is in Scotland, the project was completed efficiently and on budget.” Richard Brine, CoLRiC Committee Member

Image by Henripontes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons

Usability article: how to create readable Web text

The following is a list of some of the main readability and usability issues:

Text alignment:

Aligning text to the left, ragged on the right, increases reading speed because the straight left edge helps to anchor the eye when starting a new line (Designing Web Usability : The Practice of Simplicity by Jakob Nielsen).

Line length:

There seems to be little agreement on the best length length for optimum reading speeds. The most commonly advice is that limiting line length to 9 or 10 words can increases speed and comprehension (based on the assumption The eye can only focus on about 3 inches of a page at a time).

However reading speed and user preferences is not a simple matter, consider the following conclusions by by Melissa Youngman and Dr. Lauren Scharff (1998)

“Users read faster when line lengths are long, although they tend to prefer shorter line lengths. When designing, first determine if performance or preference is important. If user performance is critical, use longer line lengths to increase reading speed. However, if user preference is critical, use shorter line lengths. Usability.gov

Leading (line-height)

Set the leading larger than the default – as a rough guide 1.3em of leading (130%) will make a big difference to the readability of a web page. Leading and line length however are related; the longer the line the bigger you need to make the leading.

Newspapers have very short line lengths and very little leading – so they can fit as much text into a small space as possible. However, given the variable nature of the devices people use to view web pages, we can never be sure what the line length will be for the user.

Choice of fonts:

Choose a font that is suitable to your subject matter. If you use more than two fonts on a page and it can start to look like a ransom note – distracting the users attention from the content. Off-line, headings are commonly set in a sans-serif font, with body text set in serif. However, on-line, sans-serif are often used for both headings and body text; the cleaner outlines of the sans-serif fonts tends to make them easier to read on low resolution screens. Don’t mix serif and sans-serif fonts in your body text, as it rarely looks good.

Italics:

Avoid using italics for small text sizes: the problems of screen display of outline fonts has not entirely disappeared. Italized fonts look particularly bad at small sizes – as italics do not easy to render using a square pixel grid. If you must use italics, avoid using them for large blocks of text.

Use of capitals

Don’t use all caps for bodytype – or even capitalise all words in headings. The uniformly of size and shape of capitals make them harder to read than lower case letters.

Readability is increased if only the first letter in a heading is in capitals; each capital – being less recognizable – acts as an interruption to the eye as it scans across the text.

Contrast

Ensure good contrast between the text colour and the background colour.

Underline links

Make it easy for visitors to understand what is a link and what is not a link. Don’t rely exclusively on mouseovers to identify links, as this can be confusing and reduces usability. (From Usability.gov)

Users scan web pages

For Service based website in particular, arrange your text for ‘scannability’, i.e have lots of headings, provide the most important ideas at the start of paragraphs, and use lists rather than dense passages of text when appropriate.

Contact us; we can help you create accessible, usable websites.

 

“LCIL has won a Breakthrough Independent Living Award under the Information category for the LCIL website and the Grapevine Online service. The judges were particularly impressed with the website and asked for the name of the person who designed the website.” Catherine Garrod Information Co-ordinator Grapevine, Disability Information Service

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SEO Case Study: ORRO Contemporary Jewellery

Orro Contemporary JewelleryAt the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.

“We’re delighted by the response and I reckon internet sales have accounted for between 10 and 20 % of overall sales each month since this time last year.

90% of existing customers have been on the website prior to a visit, to clue up/browse and a similar percentage of new customers visiting the shop are as a direct consequence of Google searches taking them to our site in the first place! Brilliant…”
Neil Smith ORRO Contemporary Jewellery

Just some of the work we carried out on the ORRO website:

  • Writing an initial report outlining changes that could be made to the site that would help it be found by search engines.
  • Testing ORRO’s suggested keywords and phrases and then choosing 5 initial phrases that proved to be the strongest. Simple phrases such as ‘engagement rings’ were not chosen because there was far too much competition; ranking highly for such popular phrases is very difficult. 
  • The keywords were not set in stone; but were chosen as a starting point – as they are all strong keyword phrases that don’t have huge amounts of competition.
  • We then setup the client SEO control panel so that ORRO could check the monthly reports and use the tools to optimise content for their keywords and to take advantage of our social media related features.
  • We updated titles and keyword phrases and descriptions for the main section pages and for all the Jewellery pages.
  • We spent time speeding up the site up by installing caching software and making other server and setup changes.

We installed:

  • Google Analytics so we could get a sense of the traffic coming to the site and what pages are visited.
  • A WordPress SEO plugin to help optimise each page and to get a better idea of what search engines see when they visits the site.

We provided custom guidance:

We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to ORRO:

“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”

Some website owners are not comfortable writing their own content so we also provide an affordable copywriting service.

Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook, Twitter and latterly Instagram to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.

If you want more traffic to your website get in touch today; we can help. Read more about our SEO service including cost.


Orro Contemporary Jewellery GPS Directions

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

Accessible Website Design and SEO

Accessible website design and search engine optimisation are related disciplines; Google ‘sees’ a website in the same way a screen reader does; i.e. as a structured document with hierarchical headings, with links that need to make sense when read out of context and with images that make more sense when they have labels attached to them. Our skills in accessible website design give us a head start when optimising sites to be found by search engines.

New Year, New Plans

2015 New Year New PlansThis is the time of year to make plans; freshen up your website, reach more people; try to do things more efficiently. 🙂

Here are some ideas to that might get you thinking. Click the appropriate link for information about those activities you are interested in:

Give me a shout if you want to chat about any of the above. Tel: 07810 098119

All the best,
Jim

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

About our search engine optimisation (SEO) service

We provide a search engine optimisation service to help drive more traffic to your website.  We concentrate only on what is called, ‘white hat’ SEO, i.e. legitimate long-term and robust audience building and nothing that will cause you problems with Google. 

Accessible Website Design and SEO

Accessible website design and search engine optimisation are related disciplines; Google ‘sees’ a website in the same way a screen reader does; i.e. as a structured document with hierarchical headings, with links that need to make sense when read out of context and with images that make more sense when they have labels attached to them. Our skills in accessible website design give us a head start when optising sites to be found by search engines.

There are no short-cuts: we do it right

Legitimate SEO is very labour intensive and it takes about 3 – to 6 months to see noticable ranking improvements. Building links too quickly and doing lots of SEO type activity at one time is noticed by Google and tends to be penalised; so the work has to be done consistently and on a regular schedule.

We carry out both on-site and off-site SEO (i.e. link building) and only use techniques that are endorsed by Google themselves. 

When you sign up for the SEO service you get access to a SEO control panel with analysis tools, access to keywords editing and quarterly reports.

A low cost, low risk option

The cost is £99 per month. The minimum signup is for three months and after that you can cancel any time (i.e. at they end of any month). Billing is quarterly. Being able to cancel anytime after the first three months means you can get started without having to worry about having to make a large financial commitment up front.

Our experience in this area is that it’s not worth just doing a bit of tinkering with keywords on a site; what is needed is consistent work over time – both on the site itself and off-site targeting link building.

SEO Case Study: ORRO Contemporary Jewellery

Orro Contemporary JewelleryAt the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.

Some of the work carried out included:

  • Writing an initial report outlining changes that could be made to the site that would help it be found by search engines.
  • Testing ORRO’s suggested keywords and phrases and choose 5 initial phrases that proved to be the strongest. Simple phrases such as ‘engagement rings’ were not chosen because there was far too much competition; ranking highly for such popular phrases is very difficult. The initial phrases chosen were:
    • Contemporary Jewellery Glasgow
    • Wedding Rings Glasgow
    • Contemporary engagement ring designs
    • Jewellery Design Glasgow
    • Engagement rings Glasgow
  • These were not set in stone; but were chosen as a starting point – as they are all strong keyword phrases that don’t have huge amounts of competition. 
  • We then setup the client SEO control panel so that ORRO could check the monthly reports and use the tools to optimise keywords and to take advantage of our social media related features.
  • We started adding links from other relevant sites to www.orro.co.uk. 
  • We updated titles and keyword phrases and descriptions for the main section pages and for a the Jewellery pages. 
  • We spent time speeding up the site up by installing caching software and making other server and setup changes.

We installed:

  • Google Analytics so we could get a sense of the traffic coming to the site and what pages are visited.
  • A WordPress SEO plugin to help optimise each page and to get a better idea of what Google sees when it visits the site.

We provide custom guidance to website owners

We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to Orro:

“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”

If website owners are not comfortable writing their own content we also provide an affordable copywriting service.

Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook and Twitter to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.

If you want more traffic to your website get in touch today; we can help.

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

We can install and setup Google Analytics for you

Google Analytics is a free, immensely powerful tool that helps you track and understand the way visitors interact with your website. If you are embarking on a search engine optimisation (SEO) campaign – you are going to need Google Analytics (or a similar tool) to help you understand if your campaign is working or not.

Google Analytics tells you:

  • How people are finding your site: for example, what words or phrases they used when searching.
  • What website are linking to your site and which one’s are sending you the most traffic.
  • What links on your site get the most clicks.
  • Which are your most popular pages are.
  • The proportion between first time and returning visitors.
  • How long people spend on your site.

And much much more….

You can even track how people move through your site; what page they enter first, where they go from there and which page they exit from.

Google Analytics Helps you meet your goals

Using Google Analytics allows you to fine tune your website so that visitors do more of what you want them to do – whether that be filling in your contact form, registering for your newsletter or buying more of your products. For example if Google Analytics tells you what your most popular page is and your goal is to get people to fill in your contact form then you can, either add a form to that page or make the link to your contact form much easier to find on the page.

We can install Google Analytics for you and help you use it. Get in touch now.

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

Your business website? What the %!*l is it for?

Millions of new websites get built every year by business owners who haven’t thought very deeply about why they want a website; what it can or cannot do for them.

And after it’s up and running those same business owners silently accept that their website gets very little traffic and attracts very little business.

That’s not going to be you! In the course of this article we will take the time to figure out just why you should have a website and how you can design it to do a job for you.

Your website is part of your marketing strategy

“97% of shoppers research local products and services online. Your website stands a good chance of being a prospect’s first impression.”

A definition of marketing for service based businesses:

“Marketing for service based businesses: the entire process of building the relationship between your business and your customer or potential customer.”

To market your business successfully – you need to:

  1. Be clear about what you do and what is your unique selling point.
  2. Know who/where your target market is.
  3. Build credibility within that market.
  4. Attract new customers and keep existing customers; and you do that by creating and maintaining business relationships.

Your website is for marketing your services/products

It is just another tool you use to meet your marketing aims. Think of nothing else when designing or redesigning your website; it’s not just about how it looks (that’s is very important as we will see later – but you aren’t creating visual art, or a set of magazine pages) and it’s not a vanity project to make you look good.

You website needs to:

  • Clearly explain what your service or product is.
  • Identify your target market (the visual design and content should reflect that).
  • Help build your credibility within that market.
  • Both attract new clients and help you keep in touch with existing clients.

In short – you need to

  • Be clear about who you want to attract
  • Be clear what action do you want them to take

The action you usually want them to take is to register for your mailing list or get in touch via phone, e-mail or your contact form.

You are doing this so that you can keep in touch with them and build a relationship that shows you in a credible light. Remember —we said marketing was about building relationships.

Ok — so let’s take each of these things in turn and look at examples

1.Clearly explain what your services are

Ideally you should be able to express this in no more than a couple of paragraphs. It should be easy to read and easy to understand.

It should also identify your niche, your target market and what makes you special.

Exercise 1: ignoring for now your target market and your unique selling point: write a single paragraph (or at a push two) that says exactly the service or products you provide. This should be written is such a way that it could become the introductory text on your website.

What makes you unique?

How do you make it sound like choosing you is the only logical choice? Here are some ideas to get you thinking:

  • Features or additional services you add for free
  • The way you deliver your service or product
  • A unique guarantee
  • Showing that you uniquely understand your potential customers’ problems — and can provide the solutions to those problems
  • Showing clearly how your service benefits your customer? This is the old ‘benefits not features’ mantra: how specific can you be about defining the benefits of using your service
  • Demonstrating that you are the most up to date with new developments in your sector
  • Being the very best at what you do

Exercise 2: Write down the thing that make you stand out. Your unique selling points.

2. Your target market?

Be clear about who and where your potential customers are. If that’s clear you can:

  • Ensure the look and feel of your site is appropriate; you don’t want it to look like CBBC’s if you are targeting local garage owners.
  • If your target market is defined as those within a particular geographic area, e.g. Accountants in the Glasgow area; ensure that your website URL, headings, keywords, key phrases and so on include that area name. If I’m looking for someone to help me market my services in Glasgow then I’m more likely to type, ‘Glasgow Marketing Services’ into Google than just ‘Marketing Services’.
  • Being clear about your target market will allow you to tailor your content, your offers and services to a specific group/sector/individual
  • For example you can Blog about subjects of interest to your potential customers; this makes you look like ‘the expert’ in the area. if you can blog consistently and find ‘addictive’ subjects to blog about; people will continue to come back to your site to read your latest thoughts. Don’t use a formal ‘voice’ when you write your blog, be conversational.
  • You can develop and demonstrate your expertise via your site content and publications you produce. For example you can write expert guides that you give away to encourage people to register for your mailing list.
  • Customer testimonials should be by those in the same sector you are marketing to.
  • Testimonials can also come from people who provide the same or similar services to you.. For example if you are a web developer and you are part of a friendly web developer network – you can exchange positive comments within your network. Even your peers think you are good!
  • If you are sociable – encourage the development of a community of readers by regularly asking for their opinions and feedback. Always reply to people who add comments to your pages.
  • If you have the resources and time, make videos and post these on your site. The subject could be anything as long as it is related to your subject area and relevant to the interests of your target market. For example you could create videos containing tips and tutorials related to your area of expertise.
  • A quick way to get a sense of what content your site should contain and how it should be organised is to list and rank your main target group(s) and then list and rank the needs of those groups/potential clients, i.e. the needs that you will meet with your services. This helps ensure that the most important content is easiest to find.

An example

If you have identified your target market to be time-starved small business owners and you run a virtual PA service, what would be the appropriate content for your website?

Clearly there will be the basic stuff; services you can provide; your rates, contact details etc. But there should also be content that is on there because you have a very clear idea of your target market.

Perhaps publications you have written? For example, you know small businesses are always worried about costs — so you could write some publications that address exactly that issue:

  • “Why using a virtual PA can increase the turnover of even a one man/woman business? “
  • “10 reasons business support from a virtual PA makes sense for small businesses?” Features about top tips are particular popular on the web.
  • “Did you know a virtual assistant can save your business money?”
  • You could have a calculator that demonstrates the return on investment when you use a virtual PA: e.g. your time is worth this amount per hour; but you can get a virtual PA for this amount per hour. Highlighting the ‘opportunity costs’ of the business owner doing everything themselves.

Exercise 3: Write down who your target market is and how you can ensure the content on your website is targeted at meeting their precise needs.

3. Build your credibility: a major job for your website

If you don’t look trustworthy; no-one will hang around long enough to give you their email address or purchase your services. Looking credible is central to the success or failure of your website.

How do you use you website to build credibility?

  • Ensure any photographs of people on your site are real people who work in your business — not stock photos. Provide short biogs for you and/or your staff.
  • Add logos of clients you have worked for — particularly those whom you deem to be important in the sector you work with.
  • Take advantage of the idea of ‘social proof’; i.e. ways to demonstrate that other people care about and appreciate what you do.
  • Add a Facebook ‘Like’ button to each of your pages
  • Include testimonials from clients and from important figures in your industry.
  • Add social media ‘likes’, Linked in testimonials, Twitter followers – up-to-date blog with comments.
  • Show the Facebook ‘facepile’ of your community
  • Use articles, news items your have featured in.
  • Add good things people have said about you on Twitter (you don’t need permission to republish a Tweet):

Make good use of any review you have had

  • 41% say they read 4 to 7 reviews before feeling comfortable about a purchase decision
  • 63% are more likely to buy from a website with reviews and ratings

Source: http://www.peopleclaim.com

Exercise 4: Brainstorm ideas for content you can add to your website to demonstrate and build upon your credibility.

Ensure your website is professionally designed!

Visual design is very important: but website design is not about providing cool graphics; it’s about solving problems, usability, readability, accessibility – it is about standing out

There is a study titled “Trust and mistrust of online health sites.” In it 15 participants review health sites that they find via Google. 94% of the factors mentioned for mistrusting a website were design related.

When talking about trusting or mistrusting a site, design related issues were mentioned 15 times more than content issues.

Specific problems included:

  • Boring web design, especially use of colour.
  • Busy layout with too much text.
  • Pop up advertisements.
  • Poor navigation.
  • An inappropriate name.
  • Slow to load.
  • Small print
  • Corporate feel.
  • Poor search facilities.

Poor design means people don’t hang around for long – which means they don’t buy-in to your service.

Good design = trust = more conversions = more money in your pocket

“As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.” Dr. Brent Coker, who studied the impact of attractive websites on human behavior.

Attractive well designed websites look professional and inspire trust in site visitors. In short, design matters.

4. Attract new customers and keep existing customers

Attracting new customers: your website is the central hub of your sales funnel

Your marketing funnel is the system that draws people to your website and channels them towards your contact form or newsletter subscription form.

Encourage signups using:

  • Landing pages: landing pages are pages that only consist of a powerful sales message (which could include a video) and a subscription form. Visitors choices are restricted to either leaving the site or signing up via the form. There are no other links on the page (i.e. no ‘about’, ‘home’, ‘our services’ and so on).
  • Think of your social media pages as ‘the spokes’ of your marketing funnel – your website is the hub. In your social media profile text always provide a link to your site – with an incentive for people to click it (e.g. a free publication); the link goes straight to a page on your website with a signup form for your mailing list.
  • You should have many ‘calls to action’ on your page. Ask people to get in touch (e.g. to take advantage of your current offer) at various points on the page; not just at the end.
  • Use an online mailing list service such as Mailchimp to manage your subscription lists and newsletters. Integrate subscription forms in to your website. If you use WordPress there is a Mailchimp plugin that makes this easy.
  • Use buttons rather than text links for form submit fields. This increases conversion.
  • Keep existing customers; ‘front of mind marketing’
  • Keep in touch with your existing customers and provide them with on-going fresh content on your website. Only by keeping in touch will you be the person who comes to mind when it is precisely your service that they need. If you are not in their mind at that point someone else will be.

Keeping in touch via a regular newsletter; that after all is why you attracted them to your site in the first place; so you could get them on your mailing list – and develop a long-term relationship, this allows you to demonstrate your expertise.

In conclusion

Marketing for services based businesses is all about building and maintaining relationships with customers.

The aim of your website is to get that relationship started; to do that you need a site that inspires trust. Ideally to the point where visitors are happy to register for your mailing list, email you or fill in your contact form.

If people visit but don’t get in touch then your website is not doing its job.

Contact us today to discuss your project

Or phone to talk over your ideas: 0141 576 9446.

Advanced Facebook Page Strategies for Nonprofit Organizations

Nonprofits that have been using Facebook for a year or more consistently comment “OK, Facebook is great, but how can we take our Facebook Page strategy to the next level?”

Below are 3 advanced Facebook Page strategies in response to that question:

1. Create Customized Tabs.

Advanced strategies require advanced tech skills. If you know html and have a good graphic designer, then you can use the Static FBML App to create and completely customize Tabs on Facebook Pages.

If you don’t know html and want customized Tabs for your Facebook Page, then you have two options: 1) Hire someone who knows html and Facebook. 2) Get in touch and we will help you add a tab to your Facebook page.

2. Incorporate your Facebook Page into your Thank You emails.

Most nonprofits send immediate thank you emails to online donors and signatories of petitions. Make sure to add a simple “Become a fan of [Organization Name] on Facebook!” into your email.

3. Incorporate your Facebook Page into your mobile campaigns.

Ask your text alert subscribers to fan your Facebook Page, but make sure you link to the mobile version of your Facebook Page. Most nonprofits haven’t even begun to think about mobile tech, but mobile Web usage is on track to hit 3 billion+ users in 2011.

Ensuring your website is an effective marketing tool

“97% of shoppers research local products and services online. Your website stands a good chance of being a prospect’s first impression.” (Research by BIA/Kelsey)

I recently wrote an article about how to create an effective marketing website for service based businesses.

It occurred to me this morning that it might be of interest to other sectors as the principles are the same.

Here is a link to the article: Your website is part of your marketing strategy.

Other posts in this category

Give me a phone if you would like me to test the accessibility of your website:

I provided feedback on the WCAG 2 (as representative of Guild of Accessible Website Designers) have two decades of experience and worked with hundreds of organisations.

07810 098 119