Arial is a sans serif typeface, designed in 1982, based on Monotype Grotesque. The font has a similar proportion and weight to Helvetica.

It is a font with a contemporary look. Since 1992 it has shipped with every version of Microsoft Windows, which has helped it become ubiquitous.

It is a favourite of desktop publishers, though less so with designers; who think it inferior to Helvetica. The story goes, that it was designed primarily to avoid having to pay royalties (to Linotype) for the use of Helvetica.

It is rarely recommended for print work (though it is a print font). Helvetica is considered a better-looking, more flexible font.…

Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.