Types of Content and Formats that Engage

The Thirst for Knowledge

In a knowledge economy the thirst for information and meaningful content is never ending.

If you dig deeper into the term “social media” you will be reminded that content can be any type of media and format. Media in all its formats that was previously hidden on personal computers or buried in files offline can be published to a variety of social media platforms that host and make public your previously unpublished media.

So how do you find the inspiration for content? It isn’t hard if you start to let your imagination run free.

1.Videos

The development of inexpensive video cameras with high definition and now included in smart phones as a standard feature allow you to record impromptu interviews or capture presentations and keynote speakers. The mantra to keep top of mind is to “think like a publisher”

What can you video and publish?

Formal interviews which are arranged in advance with prepared questions and answers
Casual impromptu video interviews at a conference
Presentations either in part or full and full edited or unedited
Video products such as clothes or items that you can publish to your on line store that show the product and how it can be adjusted or worn
“How To” videos that instruct and teach
Obtain people’s feedback or comments as they happen about your product, service or store. This will provide authentic and real testimonials that money cannot buy.

2. Images

King of image uploading is Flickr but other platforms to consider is Google’s Picasa (now included in Google+) and of course Facebook. High definition images that are well produced can provide high engagement.

Photos at events and demonstrates active participation in your industry and can provide high credibility through association
Appropriate photos of staff at work and at play can provide a personal insight to a company that humanizes companies which is vital on a social web

3. Presentations

Slideshare is the primary site to upload your presentations and with over 50 million monthly visitors and 90 million pageviews it now ranks as one of the top 250 websites in the world. It also supports document sharing.

Share PowerPoint and open office presentations privately with colleagues and clients
Upload PDF’s that educate and inform

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