The Thirst for Knowledge
In a knowledge economy the thirst for information and meaningful content is never ending.
If you dig deeper into the term “social media” you will be reminded that content can be any type of media and format. Media in all its formats that was previously hidden on personal computers or buried in files offline can be published to a variety of social media platforms that host and make public your previously unpublished media.
So how do you find the inspiration for content? It isn’t hard if you start to let your imagination run free.
1.Videos
The development of inexpensive video cameras with high definition and now included in smart phones as a standard feature allow you to record impromptu interviews or capture presentations, how-to videos, feedback from clients and examples of completed work: indeed anything you think will be of interest to potential clients.. The mantra to keep top of mind is to “think like a publisher”
2. Images
High definition images that include real people and are well produced can provide high engagement.
- Photos at events and demonstrates active participation in your industry and can provide high credibility through association
- Appropriate photos of staff at work and at play can provide a personal insight to a company that humanizes companies which is vital on a social web
3. Presentations
Slideshare is the primary site to upload your presentations and with over 50 million monthly visitors and 90 million pageviews it now ranks as one of the top 250 websites in the world. It also supports document sharing.
- Share PowerPoint and open office presentations privately with colleagues and clients
- Upload PDF’s that educate and inform
That’s enough for you to get started. 🙂
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Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.