The cry of “Content is King” has been a rallying call for bloggers and online publishers for years.
Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.
This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing.
The reality is that everyone is now a publisher as social media has provided easy to use tools which has put a personal printing press in everyone’s hand.
We are not only creating but sharing this content on desktops, laptops, ipads and smart phones to our Facebook and Twitter streams. The mobility of the smart phones has accelerated this publishing revolution that allows us to share anytime and anywhere as the impulse takes us.
The more engaging the content whether it be video or text the more likely it is to be shared.
The “Content” Explosion
To put some perspective on the scale of this online publishing phenomenon here are some facts and figures
- In 2010 on Facebook alone there were 30 billion images published by millions of “authors”
- 5 Billion Photos published on Flickr by 2010
- YouTube figures reveal that 48 hours of YouTube videos are uploaded every minute as of May, 2011
- It is estimated that over 330 million blog posts are published every year
Content is what drives people to subscribe to blogs, search on YouTube and play on Facebook. Internet users are looking for information and content that
- Solves problems