The current population of Twitter is numbered at a massive 6 million and is forecasted to reach 18.1 by the end of 2010. The possibilities of networking are infinite. If you are on Twitter – whatever you are doing on there is either strengthening or hurting your Therefore, personal and/or organisational brand.

How you can build your personal brand on Twitter

Twitter handles are like domain names, they give your account a sense of identity and uniqueness. Just like domain names, you need to make sure that you make it your own. Perhaps you need to do a bit of name brainstorming; to that end you could spend time at the Tweexchange website ( to check if the Twitter name(s) you are interested in are available.

Creating your identity through your profile

Right before you start with Twitter, you need to complete your profile. When filling out your info make sure that it mirrors your personality and what you want to portray.

Your profile should reflect your professional capabilities. For example, if you are a pro in Fundraising for charities, make sure that you select a background which tells something about your fundraising successes. Work on your bio and make sure it matches your skill set. The key here is to be honest; don’t claim any skills you don’t have – but equally don’t fail to mention what makes you unique. Your bio will be a big help in determining who will follow you.

Establish yourself as being an expert

A very good way of creating your personal brand is establishing a reputation amongst your followers on your expertise within your particular field. A great way to do this is to have Q and As with your followers. Answer questions from them on certain topics. The more you tweet about that topic/those topics, the more people will remember you and they now know who they will turn to when they need help.

Learn to use 3rd party apps

Although there are thousands of Twitter apps that exist, there are only a few that can truly help. Below is a list of the apps that are commonly used by people to help establish their personal brand.

  • Twellow
  • Tweetbeep
  • Tweetmeme:
  • Hashdictionary
  • Twitter Grader
  • Tweetlater

Creating A Mastermind group

Simply put, a mastermind group is a group of Twitter users who share common interests and who help each other become more successful. Finding these people who are similar to you will give you the opportunity to help them and vice versa. There too are applications that can help you form these mastermind groups such as Grouptweet and Twitter Groups.

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