About our search engine optimisation (SEO) service

We provide a search engine optimisation service to help drive more traffic to your website. We concentrate only on what is called, ‘white hat’ SEO, i.e. legitimate long-term and robust audience building and nothing that will cause you problems with Google.

Accessible Website Design and SEO

Accessible website design and search engine optimisation are related disciplines; Google ‘sees’ a website in the same way a screen reader does; i.e. as a structured document with hierarchical headings, with links that need to make sense when read out of context and with images that make more sense when they have labels attached to them. Our skills in accessible website design give us a head start when optising sites to be found by search engines.

There are no short-cuts: we do it right

Legitimate SEO is very labour intensive and it takes about 3 – to 6 months to see noticable ranking improvements. Building links too quickly and doing lots of SEO type activity at one time is noticed by Google and tends to be penalised; so the work has to be done consistently and on a regular schedule.

We carry out both on-site and off-site SEO (i.e. link building) and only use techniques that are endorsed by Google themselves.

When you sign up for the SEO service you get access to a SEO control panel with analysis tools, access to keywords editing and quarterly reports.

A low cost, low risk option

The cost is £99 per month. The minimum signup is for three months and after that you can cancel any time (i.e. at they end of any month). Billing is quarterly. Being able to cancel anytime after the first three months means you can get started without having to worry about having to make a large financial commitment up front.

Our experience in this area is that it’s not worth just doing a bit of tinkering with keywords on a site; what is needed is consistent work over time – both on the site itself and off-site targeting link building.

SEO Case Study: ORRO Contemporary Jewellery

At the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.

Some of the work carried out included:

Writing an initial report outlining changes that could be made to the site that would help it be found by search engines.
Testing ORRO’s suggested keywords and phrases and choose 5 initial phrases that proved to be the strongest. Simple phrases such as ‘engagement rings’ were not chosen because there was far too much competition; ranking highly for such popular phrases is very difficult. The initial phrases chosen were:
- Contemporary Jewellery Glasgow
- Wedding Rings Glasgow
- Contemporary engagement ring designs
- Jewellery Design Glasgow
- Engagement rings Glasgow
These were not set in stone; but were chosen as a starting point – as they are all strong keyword phrases that don’t have huge amounts of competition.

We then setup the client SEO control panel so that ORRO could check the monthly reports and use the tools to optimise keywords and to take advantage of our social media related features.
We started adding links from other relevant sites to www.orro.co.uk.
We updated titles and keyword phrases and descriptions for the main section pages and for a the Jewellery pages.
We spent time speeding up the site up by installing caching software and making other server and setup changes.

We installed:

Google Analytics so we could get a sense of the traffic coming to the site and what pages are visited.
A WordPress SEO plugin to help optimise each page and to get a better idea of what Google sees when it visits the site.

We provide custom guidance to website owners

We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to Orro:

“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”

If website owners are not comfortable writing their own content we also provide an affordable copywriting service.

Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook and Twitter to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.

If you want more traffic to your website get in touch today; we can help.

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 07810 098 119.

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