We provide a search engine optimisation service to help drive more traffic to your website. We concentrate only on what is called, ‘white hat’ SEO, i.e. legitimate long-term and robust audience building and nothing that will cause you problems with Google.
Legitimate SEO is very labour intensive and it takes about 3 – to 6 months to see noticable ranking improvements. Building links too quickly and doing lots of SEO type activity at one time is noticed by Google and tends to be penalised; so the work has to be done consistently and on a regular schedule.
We carry out both on-site and off-site SEO (i.e. link building) and only use techniques that are endorsed by Google themselves.
When you sign up for the SEO service you get access to a SEO control panel with analysis tools, access to keywords editing and quarterly reports.
The cost is £99 per month. The minimum signup is for three months and after that you can cancel any time (i.e. at they end of any month). Billing is quarterly. Being able to cancel anytime after the first three months means you can get started without having to worry about having to make a large financial commitment up front.
Our experience in this area is that it’s not worth just doing a bit of tinkering with keywords on a site; what is needed is consistent work over time – both on the site itself and off-site targeting link building.
At the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.
Some of the work carried out included:
We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to Orro:
“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”
If website owners are not comfortable writing their own content we also provide an affordable copywriting service.
Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook and Twitter to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.
If you want more traffic to your website get in touch today; we can help.
I provided feedback on the WCAG 2 (as representative of Guild of Accessible Website Designers) have two decades of experience and worked with hundreds of organisations.
07810 098 119