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Jim Byrne Accessible Website Design Glasgow for The Third Sector, Voluntary, Charities and Not for Profits

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Jim Byrne Web Designer

Advanced Facebook Page Strategies for Nonprofit Organizations

Nonprofits that have been using Facebook for a year or more consistently comment “OK, Facebook is great, but how can we take our Facebook Page strategy to the next level?”

Below are 3 advanced Facebook Page strategies in response to that question:

1. Create Customized Tabs.

Advanced strategies require advanced tech skills. If you know html and have a good graphic designer, then you can use the Static FBML App to create and completely customize Tabs on Facebook Pages.

If you don’t know html and want customized Tabs for your Facebook Page, then you have two options: 1) Hire someone who knows html and Facebook. 2) Get in touch and we will help you add a tab to your Facebook page.

2. Incorporate your Facebook Page into your Thank You emails.

Most nonprofits send immediate thank you emails to online donors and signatories of petitions. Make sure to add a simple “Become a fan of [Organization Name] on Facebook!” into your email.

3. Incorporate your Facebook Page into your mobile campaigns.

Ask your text alert subscribers to fan your Facebook Page, but make sure you link to the mobile version of your Facebook Page. Most nonprofits haven’t even begun to think about mobile tech, but mobile Web usage is on track to hit 3 billion+ users in 2011.

Take my Web Accessibility Online Training Course - WCAG 2.1 Compliance

Learn to design and manage WCAG compliant, accessible websites with my online course

You will learn both the techniques of accessible website design and an entire ‘framework for thinking about the subject’. It will equip you with the skills to understand, identify and fix issues any accessibility issues you come across. Watch the free videos to get a taste of what is on the course. Video image from Web Accessibility Online Training Course - WCAG 2.1 Compliance

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