1. Set up a Facebook Page rather than a personal profile page. If you use a personal profile for an organisation you are breaking Facebook rules. On a practical level, you can share your Page ‘feed’ on your website, though not your personal profile. 
  2. Add an attractive and relevant cover photo. Change it often.
  3. When creating a link to a website create an image and add it to your post – don’t just let Facebook choose the thumbnail for you. 
  4. The optimal post length is between 80 and 100 characters. 
  5. Use scheduling software to post regularly. 2 posts per day seems to be a common recommendation.

Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.