Nonprofits that have been using Facebook for a year or more consistently comment “OK, Facebook is great, but how can we take our Facebook Page strategy to the next level?”
Below are 3 advanced Facebook Page strategies in response to that question:
1. Create Customized Tabs.
Advanced strategies require advanced tech skills. If you know html and have a good graphic designer, then you can use the Static FBML App to create and completely customize Tabs on Facebook Pages.
If you don’t know html and want customized Tabs for your Facebook Page, then you have two options: 1) Hire someone who knows html and Facebook. 2) Get in touch and we will help you add a tab to your Facebook page.
2. Incorporate your Facebook Page into your Thank You emails.
Most nonprofits send immediate thank you emails to online donors and signatories of petitions. Make sure to add a simple “Become a fan of [Organization Name] on Facebook!” into your email.
3. Incorporate your Facebook Page into your mobile campaigns.
Ask your text alert subscribers to fan your Facebook Page, but make sure you link to the mobile version of your Facebook Page. Most nonprofits haven’t even begun to think about mobile tech, but mobile Web usage is on track to hit 3 billion+ users in 2011.
Tags: facebook, Marketing, non-profits
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Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.