In a knowledge economy the thirst for information and meaningful content is never ending.
If you dig deeper into the term “social media” you will be reminded that content can be any type of media and format. Media in all its formats that was previously hidden on personal computers or buried in files offline can be published to a variety of social media platforms that host and make public your previously unpublished media.
So how do you find the inspiration for content? It isn’t hard if you start to let your imagination run free.
The development of inexpensive video cameras with high definition and now included in smart phones as a standard feature allow you to record impromptu interviews or capture presentations and keynote speakers. The mantra to keep top of mind is to “think like a publisher”
King of image uploading is Flickr but other platforms to consider is Google’s Picasa (now included in Google+) and of course Facebook. High definition images that are well produced can provide high engagement.
Slideshare is the primary site to upload your presentations and with over 50 million monthly visitors and 90 million pageviews it now ranks as one of the top 250 websites in the world. It also supports document sharing.