1. Create a new cause and choose to have it support your campaign. According to the Facebook application we are about to learn about and use, “causes strives to empower people from all walks of life to have a positive impact on the world in which they live.”
To create a new cause, type the word “causes” in the search field on your Facebook page. A variety of results will appear on your screen, just click on the “go to app” button alongside the icon shown below:
Once you’re in, click on the “continue to causes” button.
Click on the log in button at the upper left corner of your screen. A pop up screen will appear asking if you will allow the application to access your basic information. Proceed by choosing “allow.”
On the left hand corner of your screen, you will see the ‘Set up your new Causes profile’ link. Click on it to create/join a cause. To personalize your account, click on the “edit profile” link beside your name. Populate the necessary fields. Be sure to choose a URL for your cause and add pertinent information in the Bio field.
Once you’ve created a new cause, you can either invite your friends to join or just wait for people to find your cause and join your group. Facebook’s “feed” feature will automatically notify your friends. You can also send messages to personally invite them to join your cause.
Facebook’s Cause application only allows you to select one picture or logo to go with your cause. But you can upload pictures on a photo-sharing site such as Flickr or Smugmug and add a link to your page.
Public relations is one of the most important aspects of promoting non-profit organizations. It works because you can get a lot of free publicity through it. So why not use your cause and the funds raised to write a press release about your achievements? You’ll probably need to have a lot of members signed up or a significant amount of money raised for the media to pay attention, but it’s worth it.
Looking for ways to involve your members and supporters? After a donation has been made, a scorecard on your member’s profile page tracks how many people your members recruited and how much money they have raised.