Jim Byrne & Associates have designed new logos and assisted in the branding process for a number of clients, including:

• Council for Learning Resources in Colleges (Colric)
• North Lanarkshire Federation
• Get Connected and Lead
• Ability Fest
• Women’s history Scotland
• EVSB

If you are working in the voluntary, public or education sector our experience means we are well equipped to understand your needs and the culture your organisation operates in.

Areas we will analyse as part of the logo/branding development incude:

• History of the organisation
• Target client group/market
• Services or products provided
• Existing branding
• Competition
• Market research and marketing strategies

We undertake a thorough briefing process to ensure a successful branding and/or logo outcome:

1 Understanding the task

A graphical logo must effectively reflect the position of the organisation within the appropriate markeplace/area.

2. Understanding how the logo will be used

A logo must be suitable for print, online, web, organisational literature, advertising material and website use.

3. Completed in time

W will agree a timeline for mockups and completion of the project.

4. Budget

Within your budget constraints.

5. Design constraints

Design constraints could include use of existing colour shame or graphic/text based design.

6. Evaluation

The evaluation and final acceptance of the logo with be made by organisation/client