It’s evident that numerous websites remain inaccessible (98% according to ISE – ICT Solutions and Education), even though more and more individuals recognise that accessibility is the ‘right thing to do.’ However, the problem may be that for those individuals who have not yet addressed the issue of accessibility, the ‘right thing to do’ is just not a compelling enough argument. They want to know the answer to questions such as: Is an inaccessible website bad for business? Does it influence my website’s traffic? Is accessibility a legal requirement? How does it impact the perception of my brand?’ In this article, I answer these questions and list the many drawbacks of having an inaccessible website.…
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Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.