Skip to main content

Jim Byrne Accessible Website Design Glasgow for The Third Sector, Voluntary, Charities and Not for Profits

Accessible, Responsive Website Design
Jim Byrne Web Designer

Accessibility consultancy – what is it and why do you need it?

Published: February 7, 2024

Ensuring that your online content is accessible isn’t merely a legal obligation—it’s a reflection of your dedication to inclusivity and your forward thinking. As an experienced accessibility consultant, I provide custom solutions to guide you through the intricacies of digital accessibility, offering everything from comprehensive audits to straightforward practical advice. In this short article, I explain what digital accessibility is, why you need it, and how to get started.

What is digital accessibility?

Digital accessibility is about crafting online spaces – and content delivered via computer interfaces – where everyone, regardless of their abilities can engage with the content. For example, for your website, it means ensuring every aspect is welcoming and accessible to visitors, whether they are using a screen reader, navigating with a keyboard, or facing other challenges.

The essence of digital accessibility—in the wider sense—means designing and developing digital content in a way that breaks down barriers and opens up avenues of access for everyone. This is done by ensuring the format of content is designed to be flexible, i.e., it can change to fit the needs of the individual, not the other way around. We don’t force the individual to change to fit with the way we present our content.

For example, when digital content is accessible, it will be possible for a blind person, using a screen reader, to have your content read out to them, including descriptions of any image or photographs on the page. And those descriptions will be equivalent to the function the image or photograph plays for sighted visitors.

When we talk about digital accessibility, we’re not just talking about ticking boxes or meeting legal requirements (although that’s important too!). We’re talking about fostering a digital world where everyone feels included, empowered, and able to fully participate in the online experience.

Accessibility – what’s in it for you?

First and foremost, there’s the matter of reputation. By prioritising digital accessibility, you’re not just showing the world that you care about inclusivity—you’re also demonstrating your commitment to excellence. You are telling your audience, your customers, your partners, and your competitors that you mean business when it comes to inclusion and equality.

Accessibility and the law

Then, there’s the matter of legal compliance. In many jurisdictions, digital accessibility isn’t just a suggestion—it’s the law. By ensuring your content meets accessibility standards, you’re not just avoiding potential legal headaches down the road—you’re also safeguarding your brand’s reputation and integrity. In the UK that means complying with The Equality Act 2010.

Accessibility pays

By reaching a wider audience, you’re opening up new revenue streams, tapping into markets you might have overlooked, and ultimately, boosting your bottom line. If you are a charity, a non-profit, or a public sector organisation you are getting your message out to more of your potential audience.

When you prioritise accessibility, you’re also opening the door to new ideas and possibilities. You are flexing your creative muscles, pushing the boundaries of what’s possible, and ultimately, setting yourself apart from your competition.

So, in a nutshell, the advantages of digital accessibility for content producers are clear: enhanced reputation, legal compliance, increased audience and/or revenue opportunities, and a boost to innovation. It’s a win for you and for those who consume your content and services.

How do you ensure your content is accessible?

One of the first things you can do is to assess where you are right now, i.e., find out how accessible your current digital content is. A good way to do that is to commission an accessibility audit. For example, if you have a website and you want to know if it is accessible, an accessibility auditor can check it against the de facto standards that are used by governments across the world, i.e., the WCAG 2.1. (and WCAG 2.2 when it is adopted by governments).

Accessibility consultancy: take advantage of my decades of expertise and experience

WCAG stands for Web Content Accessibility Guidelines. These are the guidelines published by the W3C. You will be reassured to know, that I provided feedback on version two of the guidelines, in my previous role as Director of the Guide of Accessible Website Designers. I have detailed knowledge that I can put to good use when assessing the accessibility of websites and other digital content, including PDFs and MS Word documents, videos, and dynamic content. I have been working in the area of accessible website design since 1996, written multiple books on the subject, creating training courses (check out my bestselling WCAG 2 Accessibility online course) and given advice to 100s of organisations. I’ve also got over 20 years experience of building websites – so I understand the problems you meet and need to solve.

A Website Accessibility Audit example: what does a website access audit consist of?

A WCAG 2.2 AA accessibility audit

I WCAG 2.2 audit of your website tests it against 56 WCAG A & AA checkpoints on a variety of different platforms (including mobile and tablet), using a variety of accessibility tools (e.g., screen reader, keyboard, magnifier, colour contrast changers) and different browsers. Both automated and manual testing are used as part of the audit.

My website audits include feedback from disabled people

When I carry out an accessibility audit I ask two of my disabled colleagues will give feedback on the accessibility of your website. John Turley is blind and uses a screen reader on both his mobile phone and laptop; Ruby Shah has a visual impairment and uses a variety of accessibility tools including a screen magnifier and contrast changer. They will also test the site to ensure that it is keyboard-only accessible.

You get a detailed report including:

  • An executive summary, highlighting the most important issue to fix.
  • A table showing the percentages of checkpoints that have passed failed, or are not applicable (N/A).
  • A list of all relevant checkpoints with notes relating to any issues found and suggested fixes.
  • A full checkpoint summary table showing whether each has passed, failed, or is N/A
  • The full unedited notes from my disabled colleagues. I provide unedited notes because they will give you a good sense of how a disabled person interacts with your website content. Relevant parts of these notes are also incorporated into the checkpoint notes.

The length of the report can vary depending on the size of the website, the amount of issues found, and their complexity.

An accessibility consultancy service designed to help you

An accessibility audit is your first step to ensuring you are complying with relevant equality laws and reach more poeple with your content and your message.

“We requested a root-and-branch evaluation of our website to help inform its development, and in a short space of time Jim and his fantastic team put together an incredibly comprehensive report that fulfilled every aspect of our brief. He was able to identify specific instances of non-compliance, as well as highlight recurring themes and issues and make recommendations to ensure that our web presence not only complies with WCAG AA standards but is fully optimised for usability. Moreover, the first-hand feedback from his auditors provided invaluable insight into the UX of users with disabilities. I’d be delighted to recommend Jim and his colleagues to anyone looking to make their web presence accessible to the widest possible audience.”

Alex Norton (Communications Manager, CLOSER)

Contact me today to discuss your accessibility needs. I provide accessibility advice and support as well as practical services such as website and document accessibility auditing.

Third sector web design Glasgow, Scotland, UK

Published: February 14, 2023

I specialise in providing accessible website design, website accessibility checks and web accessibility training to the third sector, the public sector and further education. The third sector comprising non-profit-making organisations, non-governmental, charities, voluntary and community groups and further education.

Prior to setting up my digital accessibility business in 2003, I worked for a voluntary sector organisation called, The Wellbeing Initiative. I managed their information service, enabling trainees to complete tasks as part of the SVQ in business administration. They completed their training while running a real information service.

Between 1996 and 2003 I worked as a lecturer at Glasgow Caledonian University teaching research methods and statistics. And at the same time managed a not-for-profit organisation called The Making Connections unit which was one of the first accessibility consultancies in the UK.

    How can I help you?



    Call now to chat about your new website: 07810 098 119.

    CLOSER – the home of longitudinal research

    We requested a root-and-branch evaluation of our website to help inform its development, and in a short space of time Jim and his fantastic team put together an incredibly comprehensive report that fulfilled every aspect of our brief.

    He was able to identify specific instances of non-compliance, as well as highlight recurring themes and issues and make recommendations to ensure that our web presence not only complies with WCAG AA standards but is fully optimised for usability. Moreover, the first-hand feedback from his auditors provided an invaluable insight into the UX of users with disabilities.

    I’d be delighted to recommend Jim and his colleagues to anyone looking to make their web presence accessible to the widest possible audience. Alex Norton (Communications Manager, CLOSER)

    Talking About Tomorrow – A Contact microsite

    Jim’s involvement was absolutely central in enabling us to get this very ambitious website up and running. From first discussions to final launch, he supported us and worked with us to create a unique information hub for parents and carers of young disabled people. The feedback we have received since the launch has justified the time, attention to detail and energy invested in the project, and we could not have delivered anything on this scale without Jim’s creativity, experience and sound advice. Thank you Jim!

    Some of the comments we have received:

    “Overall I think it’s brilliant. I liked the appearance and layout. A great colour scheme, very readable font and clear headings to the different areas. It was easy to find my way around and get to where I wanted. I loved the Jargon Buster!” – Parent

    “I absolutely love this website! We’ll definitely be referring parents to it and using it ourselves.” – Parent support agency
    “It looks amazing and is so easy to navigate, and there are no obvious mistakes I can see. I love it and you should be so so proud of the amount of hard work you’ve put into it.” – Parent support agency

    “A friend heard about your site on 5 live and suggested I have a look. Wow! I’m very glad she did.” – Parent

    Let's Chat

    07810 098 119

    Alternative access to client feedback

    “The audit was extremely comprehensive, clear and demonstrated Jim’s expertise in the area of accessible web design.” Peter Madden, Project Manager, Sealed Envelope Ltd