Just a quick follow up from my New Year Newsletter in which I gently encouraged you to think about your website and online marketing strategy. One area I mentioned in my newsletter was website accessibility. As I am sure you already know, it is considered a form of discrimination if disabled people are not able to access website content (the Equalities Act 2010). So with that in mind I thought I’d take the opportunity to look at the benefits of accessible website design from a slightly different perspective, i.e. the business case.

The business case for accessible website design

In September last year I spoke at the Accessibility Scotland conference and an audience member asked whether there was a ‘cast iron’ business case for making a website accessible?…

Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.