If you haven’t seen a use for Facebook for your organization, then you are not alone. Many people view online social networking tools, such as Facebook, LinkedIn, and Myspace as time-draining distractions.
Facebook also has the potential benefit of having your entire network of friends in the one place, so you can easily announce new activities, campaigns, and events to your constituency without having to email a large group of people – and risking the effects of the spam filter’s black hole.
Facebook can also help you to connect with organizations and people which might not have known about your organization before. As it is an easy venue to plug into an existing audience that has similar interests.
If you have video content, podcasts, interviews, or documents just languishing on your desktop, creating a presence on Facebook provides an easy way to upload these types of media, without spending the time or resources required for updating your own Web site.
The way that Facebook interacts with other social media tools, like Twitter, blogs, and Flickr, can provide a simple interface to consistently and easily update your community of supporters with news of your organization’s activities.
Best of all, using Facebook is free so the cost is only in how much time you and your staff choose to invest. What’s the return on the investment? If not a direct monetary ROI, there will definitely be a marketing return that becomes evident as your network grows.
Creating a fan page on Facebook can also be used to increase your volunteer base and to help your members do the advertising of your organization’s mission for you.
Tags: facebook, Marketing, social media
Related Content
- How to create accessible emailEmail has become one of the most common ways to communicate. It is a good and economical method of disseminating information to people where they want to receive it. Emails are used for private communication, confirming transactions, newsletters, reminders for appointments, marketing and invitations, to name just ...
- Integrating social networking tools and features into your websiteWe've developed a new package of features to make it easy to integrate blogging, Twitter, Facebook, social bookmarking and other social networking tools into Voluntary and not-for profit sector websites. Get in touch if you are interested in making more effective social networking.
- 10 Terrific Twitter Facts And FiguresSince its launch in 2006 Twitter has gained popularity worldwide and is estimated to have 225 million users, generating 65 million tweets and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” as its 140 character limit keeps the messages short and ...
Take my Web Accessibility Online Training Course - WCAG 2.1 Compliance
Learn to design and manage WCAG compliant, accessible websites with my online course
You will learn both the techniques of accessible website design and an entire ‘framework for thinking about the subject’. It will equip you with the skills to understand, identify and fix issues any accessibility issues you come across. Watch the free videos to get a taste of what is on the course.
)
Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.