Write about things that you think will be useful for your clients to know about, e.g. useful tips, or services that you offer that directly meet their needs. If your newsletter isn’t useful they will stop reading it.
At least once a month – but you can send it more frequently if you have useful things to write about. Ensure that once you start that you keep it up – otherwise your readers will lose interest.
Thinking you always have to write a long newsletter can start to feel like a burden. Decide to write short newsletters – you may be surprise how much you have to say once you get started.
Yes, these are called HTML emails and you can be accessible, designed using webs standards and look great. Research shows that HTML emails lead to a greater response from those who receive them than text only emails.
Yes if you decide to send HTML newsletters you can have photos and images in your newsletter and have a newsletter that looks similar to your website design.
Yes we will ensure that you newsletter is designed so that it is accessible to people using screen readers and other access technologies.
Yes, and this is usually a good idea because many spammers send HTML emails only – and this is one of the tests that applications trying to weed out spam use. So it is a good idae to send both.
Yes you can create and send text only emails. Some people prefer text only emails to HTML emails.
The most cost-effective marketing is to target the contacts you already have; they already know and trust you – and are most likely to use your services in the future.
Once you add a registration form to your website pages – you can offer incentives to encourage people to sign up, e.g. a free report or e-book. You can also invite people to join your mailing list from the mailing list application control panel. Grow your list initially by inviting all of your existing contacts to subscribe to your newsletter or mailing list.
No, you write your newsletter as text (or get us to write it for you). You don’t see the code that creates the page design.
Ensure that everyone on your list has been through a subscription process – so that it is clear they requested to receive your newsletter.
I provided feedback on the WCAG 2 (as representative of Guild of Accessible Website Designers) have two decades of experience and worked with hundreds of organisations.
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