What should my newsletter be about?
Write about things that you think will be useful for your clients to know about, e.g. useful tips, or services that you offer that directly meet their needs. If your newsletter isn’t useful they will stop reading it.
How often should I send a newsletter?
At least once a month – but you can send it more frequently if you have useful things to write about. Ensure that once you start that you keep it up – otherwise your readers will lose interest.
Short or long Newsletter?
Thinking you always have to write a long newsletter can start to feel like a burden. Decide to write short newsletters – you may be surprise how much you have to say once you get started.
Can I send emails that look like web pages?
Yes, these are called HTML emails and you can be accessible, designed using webs standards and look great. Research shows that HTML emails lead to a greater response from those who receive them than text only emails.
Can I have images and photos in my newsletters?
Yes if you decide to send HTML newsletters you can have photos and images in your newsletter and have a newsletter that looks similar to your website design.
Will my newsletter be accessible and be compliant with web standards
Yes we will ensure that you newsletter is designed so that it is accessible to people using screen readers and other access technologies.
Can I send an email that contains both text and HTML
Yes, and this is usually a good idea because many spammers send HTML emails only – and this is one of the tests that applications trying to weed out spam use. So it is a good idae to send both.
Can I send emails that are text only?
Yes you can create and send text only emails. Some people prefer text only emails to HTML emails.
How do I get started with my list of contacts?
The most cost-effective marketing is to target the contacts you already have; they already know and trust you – and are most likely to use your services in the future.
How do I grow my mailing list?
Once you add a registration form to your website pages – you can offer incentives to encourage people to sign up, e.g. a free report or e-book. You can also invite people to join your mailing list from the mailing list application control panel. Grow your list initially by inviting all of your existing contacts to subscribe to your newsletter or mailing list.
Do I need to know HTML to create my newsletter
No, you write your newsletter as text (or get us to write it for you). You don’t see the code that creates the page design.
Best practice
Ensure that everyone on your list has been through a subscription process – so that it is clear they requested to receive your newsletter.
Related Content
- How to create accessible emailEmail has become one of the most common ways to communicate. It is a good and economical method of disseminating information to people where they want to receive it. Emails are used for private communication, confirming transactions, newsletters, reminders for appointments, marketing and invitations, to name just ...
- Accessibility of audio and video content on the webI have re-published this content from a report I wrote for The Spoken Word Project in March 2007 - because it occurred to me that this might be useful information for organisations thinking of adding video to their websites. Time constraints mean that this document cannot be considered a definitive ...
- Standard HTML and accessibility: an introductionWhat is standard markup? There have been many different versions of HTML since the World Wide Web was invented in the early 90s by Tim Berners-Lee. The 'rules' for using each version are encapsulated in the standards published by the World Wide Web Consortium (W3C). The standards dictate the tags publishers ...
Take my Web Accessibility Online Training Course - WCAG 2.1 Compliance
Learn to design and manage WCAG compliant, accessible websites with my online course
You will learn both the techniques of accessible website design and an entire ‘framework for thinking about the subject’. It will equip you with the skills to understand, identify and fix issues any accessibility issues you come across. Watch the free videos to get a taste of what is on the course.
)
Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.