Did you know that non profit organisations can advertise on Google without having to pay a penny? If not, it is something worth knowing; this is not a small token gesture from Google. If you were to pay for this level of advertising through their standard Adwords program – it would cost you thousands of pounds a month.
Google runs a nonprofits edition of their Adwords program to help nonprofits promote their initiatives. If you are an organisation with charitable status, this is an opportunity not to be missed.
To be eligible you need to:
The above details are only a quick guide, if you are interested in taking advantage of this opportunity you need to read the guidelines on the Google’s own site and make an application via the Google Ad Grants website. Get in touch if you need help setting it up.
“Notwithstanding the fact that the commissioning group were spread across the UK, and Jim is in Scotland, the project was completed efficiently and on budget.” Richard Brine, CoLRiC Committee Member
Image by Henripontes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons