At the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.
“We’re delighted by the response and I reckon internet sales have accounted for between 10 and 20 % of overall sales each month since this time last year.
90% of existing customers have been on the website prior to a visit, to clue up/browse and a similar percentage of new customers visiting the shop are as a direct consequence of Google searches taking them to our site in the first place! Brilliant…”
Neil Smith ORRO Contemporary Jewellery
Just some of the work we carried out on the ORRO website:
We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to ORRO:
“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”
Some website owners are not comfortable writing their own content so we also provide an affordable copywriting service.
Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook, Twitter and latterly Instagram to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.
I provided feedback on the WCAG 2 (as representative of Guild of Accessible Website Designers) have two decades of experience and worked with hundreds of organisations.
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