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Jim Byrne Accessible Website Design Glasgow for The Third Sector, Voluntary, Charities and Not for Profits

Accessible design for the Third Sector
Creating inclusive websites since 1996
Jim Byrne Web Designer

SEO Case Study: ORRO Contemporary Jewellery

Orro Contemporary JewelleryAt the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.

“We’re delighted by the response and I reckon internet sales have accounted for between 10 and 20 % of overall sales each month since this time last year.

90% of existing customers have been on the website prior to a visit, to clue up/browse and a similar percentage of new customers visiting the shop are as a direct consequence of Google searches taking them to our site in the first place! Brilliant…”
Neil Smith ORRO Contemporary Jewellery

Just some of the work we carried out on the ORRO website:

  • Writing an initial report outlining changes that could be made to the site that would help it be found by search engines.
  • Testing ORRO’s suggested keywords and phrases and then choosing 5 initial phrases that proved to be the strongest. Simple phrases such as ‘engagement rings’ were not chosen because there was far too much competition; ranking highly for such popular phrases is very difficult. 
  • The keywords were not set in stone; but were chosen as a starting point – as they are all strong keyword phrases that don’t have huge amounts of competition.
  • We then setup the client SEO control panel so that ORRO could check the monthly reports and use the tools to optimise content for their keywords and to take advantage of our social media related features.
  • We updated titles and keyword phrases and descriptions for the main section pages and for all the Jewellery pages.
  • We spent time speeding up the site up by installing caching software and making other server and setup changes.

We installed:

  • Google Analytics so we could get a sense of the traffic coming to the site and what pages are visited.
  • A WordPress SEO plugin to help optimise each page and to get a better idea of what search engines see when they visits the site.

We provided custom guidance:

We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to ORRO:

“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”

Some website owners are not comfortable writing their own content so we also provide an affordable copywriting service.

Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook, Twitter and latterly Instagram to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.

If you want more traffic to your website get in touch today; we can help. Read more about our SEO service including cost.


Orro Contemporary Jewellery GPS Directions

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

Accessible Website Design and SEO

Accessible website design and search engine optimisation are related disciplines; Google ‘sees’ a website in the same way a screen reader does; i.e. as a structured document with hierarchical headings, with links that need to make sense when read out of context and with images that make more sense when they have labels attached to them. Our skills in accessible website design give us a head start when optimising sites to be found by search engines.

About our search engine optimisation (SEO) service

We provide a search engine optimisation service to help drive more traffic to your website.  We concentrate only on what is called, ‘white hat’ SEO, i.e. legitimate long-term and robust audience building and nothing that will cause you problems with Google. 

Accessible Website Design and SEO

Accessible website design and search engine optimisation are related disciplines; Google ‘sees’ a website in the same way a screen reader does; i.e. as a structured document with hierarchical headings, with links that need to make sense when read out of context and with images that make more sense when they have labels attached to them. Our skills in accessible website design give us a head start when optising sites to be found by search engines.

There are no short-cuts: we do it right

Legitimate SEO is very labour intensive and it takes about 3 – to 6 months to see noticable ranking improvements. Building links too quickly and doing lots of SEO type activity at one time is noticed by Google and tends to be penalised; so the work has to be done consistently and on a regular schedule.

We carry out both on-site and off-site SEO (i.e. link building) and only use techniques that are endorsed by Google themselves. 

When you sign up for the SEO service you get access to a SEO control panel with analysis tools, access to keywords editing and quarterly reports.

A low cost, low risk option

The cost is £99 per month. The minimum signup is for three months and after that you can cancel any time (i.e. at they end of any month). Billing is quarterly. Being able to cancel anytime after the first three months means you can get started without having to worry about having to make a large financial commitment up front.

Our experience in this area is that it’s not worth just doing a bit of tinkering with keywords on a site; what is needed is consistent work over time – both on the site itself and off-site targeting link building.

SEO Case Study: ORRO Contemporary Jewellery

Orro Contemporary JewelleryAt the start of 2014 we redesigned the ORRO Contemporary Jewellery website and we were subsequently commissioned to provide search engine optimisation for the site. Since then traffic has steadily increased and ORRO has received significantly more business as a result.

Some of the work carried out included:

  • Writing an initial report outlining changes that could be made to the site that would help it be found by search engines.
  • Testing ORRO’s suggested keywords and phrases and choose 5 initial phrases that proved to be the strongest. Simple phrases such as ‘engagement rings’ were not chosen because there was far too much competition; ranking highly for such popular phrases is very difficult. The initial phrases chosen were:
    • Contemporary Jewellery Glasgow
    • Wedding Rings Glasgow
    • Contemporary engagement ring designs
    • Jewellery Design Glasgow
    • Engagement rings Glasgow
  • These were not set in stone; but were chosen as a starting point – as they are all strong keyword phrases that don’t have huge amounts of competition. 
  • We then setup the client SEO control panel so that ORRO could check the monthly reports and use the tools to optimise keywords and to take advantage of our social media related features.
  • We started adding links from other relevant sites to www.orro.co.uk. 
  • We updated titles and keyword phrases and descriptions for the main section pages and for a the Jewellery pages. 
  • We spent time speeding up the site up by installing caching software and making other server and setup changes.

We installed:

  • Google Analytics so we could get a sense of the traffic coming to the site and what pages are visited.
  • A WordPress SEO plugin to help optimise each page and to get a better idea of what Google sees when it visits the site.

We provide custom guidance to website owners

We provided guidance with suggested tasks ORRO themselves could work on – here is a an example of guidance provided to Orro:

“Write content pages for each of the chosen phrases. The idea is that each section page has links to related content pages and there are links from those content pages back to the main sections/category pages. For example write a page with the title, ‘Contemporary Jewellery Glasgow’. This could be about your thoughts on contemporary Jewellery design – or about you and how you got in to the business of selling contemporary jewellery. As long as it’s readable and includes the phrase ‘Contemporary Jewellery Glasgow’ at least three times on the page.”

If website owners are not comfortable writing their own content we also provide an affordable copywriting service.

Given the visual nature of ORRO’s products we also suggested heavy use of Pinterest, Facebook and Twitter to encourage ‘word of mouth’ sharing and to help spread the word about ORRO’s stunning jewellery designs.

If you want more traffic to your website get in touch today; we can help.

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

We can install and setup Google Analytics for you

Google Analytics is a free, immensely powerful tool that helps you track and understand the way visitors interact with your website. If you are embarking on a search engine optimisation (SEO) campaign – you are going to need Google Analytics (or a similar tool) to help you understand if your campaign is working or not.

Google Analytics tells you:

  • How people are finding your site: for example, what words or phrases they used when searching.
  • What website are linking to your site and which one’s are sending you the most traffic.
  • What links on your site get the most clicks.
  • Which are your most popular pages are.
  • The proportion between first time and returning visitors.
  • How long people spend on your site.

And much much more….

You can even track how people move through your site; what page they enter first, where they go from there and which page they exit from.

Google Analytics Helps you meet your goals

Using Google Analytics allows you to fine tune your website so that visitors do more of what you want them to do – whether that be filling in your contact form, registering for your newsletter or buying more of your products. For example if Google Analytics tells you what your most popular page is and your goal is to get people to fill in your contact form then you can, either add a form to that page or make the link to your contact form much easier to find on the page.

We can install Google Analytics for you and help you use it. Get in touch now.

Contact us today. We are hugely experienced award winning web designers and developers. Please read what our clients are saying about how we helped them meet their aims.

Or phone to talk over your ideas: 0141 576 9446.

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Give me a phone if you would like me to test the accessibility of your website:

I provided feedback on the WCAG 2 (as representative of Guild of Accessible Website Designers) have two decades of experience and worked with hundreds of organisations.

07810 098 119